In today’s highly technological world, people are now empowered to make their own decisions through their computers and mobile devices so it is not surprising that digital marketing campaigns have become a necessity for all businesses regardless of their size and type of industry.
The idea behind digital marketing, especially for the healthcare industry, is to create informative and relevant content to educate potential patients and help them make informed decisions while you show them your value as a potential medical provider for them.
Website & SEO
Imagine if your practice didn’t have an address or a telephone number, how will your patients find you?
Because we are living in a digital world, the same concept applies for a website. Patients are already looking online for you and what you have to offer, but if you don’t have a website you might be losing them to your competitors. Or maybe you already have a website but it doesn’t seem effective, in this case, you need to think about SEO (Search Engine Optimisation) in order to improve the quantity and quality of traffic to your website through organic search engine results.
Our website and SEO dedicated team can help you create and manage your website that not only will be attractive but functional too. Let your potential patients find you!
Is video marketing really an effective way to promote my medical practice? Absolutely!
Video marketing is an incredible way to connect with your online audience unlike any other medium. Video allows you to use things like the tone of your voice, facial expressions and emotions to generate engagement and trust in your physician brand.
Including a video on your website, social media and email marketing campaigns, will increase your visibility and opportunity to reach out to more people because of the synergy of all these platforms working together.
In the past decade, the impact of social media has gone from being an entertaining platform to an essential tool for businesses across all industries including healthcare.
People of all ages have become digitally savvy and are constantly looking to educate themselves and searching for their right medical provider online. As a medical provider this is a valuable opportunity to engage, inform and show your professional value to your current and future patients.
As part of your team, we will create a social media strategy creating a synergy between different platforms so you can connect with your patients and grow your practice.
Email marketing is an effective way of transmitting messages straight to your prospective and current patients but in order to create engagement, it needs to offer valuable information along with catchy subject lines to create interest. Email marketing can take many different forms, from educational messaging to seasonal greetings and monthly newsletters.
Although email marketing is more of a private nature, it works great when integrated with social media because it creates stronger engagement which eventually will help positioning your practice brand.
Let us put our experience to work for you, with email campaigns as part of an integrated healthcare marketing plan.
Patients are constantly looking online for a health provider who is professional, experienced and most importantly someone they feel a connection with. That is why a strong content strategy can help set you apart from your competitors by telling potential patients about what makes your practice or your services unique.
When you find the right words to connect with potential patients, you are not only working on building trust and lasting relationships, but you are also encouraging them by giving information they need to make an educated decision about their health.
Contact our office today to learn more about how we can help you develop an effective content production strategy.